martes, 31 de marzo de 2009

AMEX paga 300 dolares... porque canceles tu tarjeta (en USA :-)

... de lo que me entero gracias a esta noticia de GurusBlog, donde explican la jugada, una especie de marketing inverso: Dentro de los 42Mtarjetas que tiene AMEX, si estás dentro de un perfil de riesgo (scoring) determinado -es de suponer que los bajos- AMEX te paga 300 dólares en una tarjeta regalo si cancelas la tarjeta voluntariamente. Lo que quiere decir que esperan que les dejes un agujero mucho peor... No me extrañaría que se hicieran cosas similares por aquí, teniendo en cuenta como se han ido dando tarjetas. De momento, entre enero y febrero, en España hay 780.000 tarjetas menos, aprox. un 1% del parque total (unos 76M incluyendo privadas, de establecimiento, etc.)

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